Title: Darren Huston, President and CEO
Born: January 3, 1966, Hope, British Columbia
Education: BS in economics, Trent University; MA in economics, University of British Columbia; MBA, Harvard Business School
Early Marker: Vice president at Starbucks responsible for acquisitions and new product development.
Big Idea: The former Microsoft exec stepped up
Wave of the Future: M-commerce, App-economy, experiential economy
to
the top job at Priceline in January 2014 after running the group's main
revenue generator, Amsterdam-based Booking.com. Since 2011 he has been
tackling the challenges of its main advertising outlet, Google,
increasingly competing with it for travel-related bookings, of expanding
its hospitality-related services, such as with its acquisition of
OpenTable, and of retaining its customers as they migrate from desktop
to mobile devices.