Title: Darren Huston, President and CEOBorn: January 3, 1966, Hope, British Columbia
Education: BS in economics, Trent University; MA in economics, University of British Columbia; MBA, Harvard Business School
Early Marker: Vice president at Starbucks responsible for acquisitions and new product development.
Big Idea: The former Microsoft exec stepped up
Wave of the Future: M-commerce, App-economy, experiential economy
to the top job at Priceline in January 2014 after running the group's main revenue generator, Amsterdam-based Booking.com. Since 2011 he has been tackling the challenges of its main advertising outlet, Google, increasingly competing with it for travel-related bookings, of expanding its hospitality-related services, such as with its acquisition of OpenTable, and of retaining its customers as they migrate from desktop to mobile devices.
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